The Medium is the Message

• Transmitter sends the message to get feedback from the receiver
• The medium is what is standing between you and the thing you are trying to send (accomplish)
• Watching television doesn't give you feedback
• Media - channel of communication
• Don't consider the impact of the receiver
• It's not always a good idea to say or send everything through social media (the internet) because there are some things that are better to say to someone in person, like important things
• Medium - +-5%
• The medium influences the way the message is sent and received
• Spelling and grammar matters
• Channel of communication that is used